In Asia, the region’s wealthiest families and family offices are ramping up their cryptocurrency investments like never before. The reason? Digital assets are gaining mainstream traction, regulators are rolling out favorable policies, and the returns are too tempting to ignore.
Wealth managers say inquiries are flooding in, crypto exchanges are seeing a trading frenzy, and high-net-worth investors are chasing exposure to this booming market.
Jason Huang founder of NextGen Digital Venture Said,
“We raised over $100 million in just a few months, and the response from LPs has been encouraging,”
Talking about Limited Partners representing wealthy investors. Huang recently launched the Next Generation Fund II in Singapore, a long-short crypto equity fund, after winding down his first fund last year which returned a jaw-dropping 375% in less than two years.
He added,
“Our investors – mainly family offices and internet/fintech entrepreneurs, recognise the growing role of digital assets in diversified portfolios,”.
Why Family Offices Are Embracing Crypto
Even global giants like UBS are noticing the trend. The Swiss bank revealed that some overseas Chinese family offices plan to boost their crypto holdings to around 5% of their portfolios.
Lu Zijie Head of Wealth Management at UBS China said,
“Many second- and third-generation individuals of family offices are starting to learn about and participate in virtual currencies,”
This rush comes alongside surging cryptocurrency prices and regulatory support. Bitcoin recently smashed the $124,000 mark, while Hong Kong’s stablecoin legislation has further fueled investor excitement. And in the U.S., the GENIUS Act has made the crypto landscape even more appealing.
Saad Ahmed head of Asia Pacific at crypto exchange Gemini Said,
“The momentum has definitely built, and I think it’s a function of just general maturity of the asset class,”
How Investors Are Changing
What’s fascinating is how investor behavior has evolved. A few years back, crypto was just a small addition to portfolios. Now, it’s becoming a must-have, with family offices exploring sophisticated strategies to maximize returns.
Zann Kwan Said
“Last year, they (family offices) started to dip their feet into bitcoin ETFs…now they have begun to learn the difference of holding a token directly,”
Some of the savvier investors are even experimenting with advanced techniques like market-neutral strategies, basis trades, and arbitrage, according to Lighthouse Canton, a Singapore-based wealth manager.
Giselle Lai, associate investment director for digital assets at Fidelity International, added that investors increasingly view Bitcoin as a “portfolio diversifier” to hedge against macroeconomic uncertainties, thanks to its low correlation with stocks and bonds.
The demand surge is also benefiting crypto exchanges directly. Hong Kong’s HashKey Exchange reported an 85% jump in registered users year-on-year by August 2025.
In short, crypto is no longer a niche experiment or a “fun side bet” for Asia’s elite; it’s fast becoming a core strategy in wealth management. For family offices and high-net-worth individuals, digital assets are now a must-have, blending high returns with modern portfolio diversification.
